Frederick A. Manske, Jr. '61 Presents The Heisler Business Ethics ...

Frederick A. Manske, Jr. ?61 Retired President and CEO of Purolator Courier, formerly Executive Vice President at Federal Express was on campus Thursday, March 22 as part of the Heisler Business Ethics Program.? Manske is the author of the books ?Secrets of Effective Leadership? and ?How to Lead the Pack in a Dog-Eat-Dog World: Core Strategy for Success.?? He discussed his books in two classes, Advance Marketing Concepts and Corporate Strategy.

Alexandra McCarty, a senior majoring in Economics with Management concentration, was impressed that Fred Manske, Jr. was kind enough to come back to his Alma Mater to help students appreciate the importance of business ethics.? His E.C.L (ethical, caring and lifelong learning) core strategy was the focus of his discussion. His book went into greater detail about each area, and he shared examples of how to succeed and live up to these core strategies as a person being able to put the E.C.L. core strategy into the context of life, examples made his visit very meaningful. He also talked about three most important takeaway points. The takeaway points included, ?You can be successful and ethical, be passionate about continuous lifetime learning, and live a life that makes a positive difference for good.? The Woltemade Center is grateful for Manske?s willingness to talk to our students about this important aspect of business and leadership.

Ohio Wesleyan?s annual Heisler Business Ethics Lecture is sponsored by the university?s Woltemade Center for Economics, Business and Entrepreneurship and funded by the Heisler Family Endowment for the Study of Ethics. The endowment honors OWU graduates James Heisler, Class of 1938; Robert Heisler, Class of 1942; and Bruce Heisler, Class of 1949. The Woltemade Center, founded in 1985, helps students to integrate business theory and practice, and provides lectures and other resources to benefit students, faculty, and the local community.

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Tags: Business Ethics

This entry was posted on March 28, 2012 at 2:11 pm and is filed under Alumni Spotlight. You can follow any responses to this entry through the RSS 2.0 feed.

Source: http://blog.owu.edu/woltemade/2012/03/frederick-a-manske-jr-61-presents-the-heisler-business-ethics-program/

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